Finestrat has opted for the use of new technologies to move towards more sustainable and responsible tourism. Hence his presence in Tenerife to attend the IV Turespaña 2024 Convention. The title of this conclave has been "Everything changes again: emerging technologies for a new tourism model" and during the days that it has lasted, important issues have been addressed such as those related to the use and application of technology in the marketing of the tourist offer, digital marketing in international markets, Big Data and data processing and AI applied to tourism.

The representatives from Finland joined the more than 50 experts who are leaders in the sector, both in the private sector and in the public administrations, and who met in Tenerife to share their experiences. Illustrative were the examples that were presented and that advocated the transformation of the Spanish tourism model and the planning of new tourism strategies. It should be remembered that Finestrat is part of the National Network of Smart Tourist Destinations along with cities such as Seville, Malaga and Bilbao.

Among the most prominent speakers who participated in this IV Convention are the representatives of Paradores, Destinia, Banco de España, Civitatis, Microsoft or CEOE, among others. Likewise, the tourism ministers made presentations of the strategic international markets, such as Germany, France, the United Kingdom and the United States, and others to take into account, such as Poland, Mexico and Colombia, China, Japan, Korea, and Southeast Asia. Good practices were also shared and experiences were exchanged between different countries, as was the case of the conversation between Spain and Italy, with the director of Turespaña and the president of the Agenzia Nazionale del Turismo, Alessandra Priante.