Finestrat will be promoted in this new edition of Fitur, which is being held this week in Madrid, through augmented virtual reality, which will allow visitors and professionals of the fair to enjoy the sensations of living the sun and the beach of La Cala, the charm of the streets of the historic center, the mountain of Puig Campana and the commercial boulevard through innovative glasses.

Once again, the municipality will participate in Fitur under the umbrella of the Costa Blanca stand and will offer access to this specialized platform with XR Technology, a term that combines virtual reality with augmented and mixed reality, which allows the physical experience to be taken to the next level. with interactive and augmented collaborative spaces, with the aim of inspiring and connecting with the destination. With this, the City Council becomes the first in the entire Valencian Community to show its tourist offer with this innovative technology.

Finestrat is one of the most visited destinations on the Costa Blanca, with an average occupancy of 87% throughout 2024, so it has managed to fight against seasonality. The national origin of the tourists is mainly from Madrid, the Basque Country, Castilla y León and the Valencian Community itself. Internationally, they are mainly from the United Kingdom, Holland, Belgium and France.